Photogenics LA | Art Direction + Set Design
Published in the 27th Digital Issue of Flanelle Magazine
Featured in PhotoVogue
My role:
As Art Director, I led the creative development and execution of this shoot, ensuring a cohesive and compelling visual narrative. I developed comprehensive concept boards, defining keywords, color palettes, styling, lighting, camera angles, and set design. These boards were then presented to the Creative Director and the Director of New Faces at Photogenics for alignment. On set, I oversaw the creative team, ensuring the vision was executed at the highest level.
In addition, I took on set design responsibilities, hand-painting a custom canvas backdrop, sourcing props, and styling found objects and furniture to create a distinctive visual environment.
The impact:
This photoshoot provided Photogenics' emerging talent with standout portfolio imagery, enhancing their marketability in the industry. By incorporating multiple looks, diverse compositions, and a mix of solo and group shots, we delivered a dynamic range of assets tailored for various placements. The work gained recognition, with several images published in distinguished publications, further elevating the models' visibility and career opportunities.
