Photogenics LA | Art Direction + Set Design

Featured in PhotoVogue

An editorial collaboration shoot with Photogenics LA.

My Role:

I led the art direction and set design, crafting a fresh visual narrative. The keywords that I developed for this shoot were ‘effortless’, ‘youthful’, ‘cool girl’, and ‘everyday ethereal’. From there, I built detailed concept boards, shared them with the team, and executed them on set.

For the set design I created a hand-painted backdrop and several floral arrangements.

The impact:

This photoshoot was featured on PhotoVogue and opened the path to future collaborations with Photogenics LA.

Photographer + CD: Natalie Kim

Model: Krystal Deng | Photogenics LA