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Photography and Art Direction.
In celebration of 150 years of the 501® and in honor of the shared spirit of self expression and lived experiences, PhotoVogue and Levi’s® partnered on a global open call to emerging visual storytellers. Artists were tasked to share what the 501® jean means to them.
The 501® is a timeless style. Whenever I pull on my pair, I feel connected to history. I captured these self-portraits amongst 100-million-year-old monzogranite boulders in Joshua Tree, CA to immerse myself in this idea of timelessness. My jeans, much like this grounding geology, were designed to stand the test of time and exist in the past, present, and future.